The Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how...