Coca Cola brings back popular flavour discontinued 17 years ago and shoppers can’t get enough of it
SHOPPERS have gone wild after spotting a Coca-Cola flavour discounted 17 years ago.
The fizzy drinks giant ceased production of its Coca-Cola Lime drink almost two decades ago, leaving fans devastated.
It featured the classic Coke flavour but was mixed with lime juice, saving customers the hassle of slicing up the fruit to add to their drink.
The beverage was sold in stores from 2005 until 2007 before being axed by the drinks maker.
But now eagle-eyed customers have spotted the iconic drink back on supermarket shelves.
Writing in the NewFoodUK Facebook Page, moderators shared the news that the drink is back.
Excited shoppers praised its return, with one writing that they “needed to” try it.
In another social media post, other users said that the fruit-flavoured drink looked “refreshing”.
The eight-pack of cans is available to buy from Farmfoods.
The retailer has over 300 sites across the UK and you can find your nearest location by visiting www.farmfoods.co.uk/store-finder.php.
It may be worth calling your local branch ahead of your next trip to check if it is in store and to avoid a wasted trip.
Coca-Cola Lime is not the only classic drink the brand has brought back in recent times.
Shoppers were gobsmacked to see Coca-Cola Cinnamon back on shelves in November.
The beverage was first launched in 2019 as a “limited-time offer” for the Christmas period.
It returned the following year but has since been absent for several years.
However, many shoppers were unimpressed with the flavour, with one writing: “That’s just wrong!!!! So very wrong!!!!.
RARE COCA-COLA FLAVOURS
Coca-Cola also stunned customers when it launched a collab with Oreo.
The unique product combines the flavours of an iconic soft drink and a popular cookie that foodies love worldwide.
It is currently available to buy on Ocado for just 45p.
Earlier in the year, Coca-Cola Lemon also returned for what was believed to be the first time since 2006.
The drink is still available to buy from a range of supermarkets including Tesco and Iceland.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.