ChatGPT Search may prove Apple Search is inevitable
We've discussed the prospect of Apple making a Google Search rival for years, and reports have said that work on an Apple Search product has already begun. Apple already uses its own search products for on-device queries on the iPhone, iPad, and Mac. At the same time, Apple has been raking in billions from its multi-year deal with Google to make Google Search the default search engine on mobile devices. Google paid about $20 billion in 2022 alone for that privilege, and the figure would probably only go up in the coming years if it weren't for one issue that has arisen in recent years.
The Department of Justice won a big case against Google this year, with a judge concluding the company has a monopoly on search. The DOJ already wants to break Google apart, with Chrome being a potential victim. Android could be another one. Google is fighting it, and a judge is due to issue a final verdict next year.
Whatever happens in the case, the Apple-Google deal is in peril, and Apple doesn't like it. The company filed a document with the court this week explaining why the agreement is important and why it's not working on its own Apple Search product.
While Eddy Cue's explanations make sense, I'll point out the obvious elephant in the room: the emergence of genAI software. ChatGPT Search proves to me that an Apple Search product is inevitable, regardless of the outcome of Google's antitrust trial loss.
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ChatGPT Search may prove Apple Search is inevitable originally appeared on BGR.com on Wed, 25 Dec 2024 at 10:28:00 EDT. Please see our terms for use of feeds.