Studio Orange Shoots Slick Pics for Home Depot—Now It Hopes to Lure Outside Brands

When it launched its retail-media platform in 2018, Home Depot called it Retail Media+. Leaving aside its decidedly meh name, the platform has become an increasingly important piece of Home Depot's revenue picture, judging from recent events. In March, the home-improvement colossus rebranded the platform with a catchier handle--Orange Apron Media. The platform allows suppliers...