Molly-Mae issues grovelling apology over fashion line Maebe saying ‘I didn’t back myself – I’m sorry I let you down’
MOLLY-MAE Hague has issued a grovelling apology to fans over her fashion line Maebe.
It comes after a trailer for the influencer and businesswoman’s new reality TV series for Amazon Prime hit screens.
The Love Island alum, 25, launched Maebe – her quality range of staples including boxy jackets, adjustable-waist jeans and short-sleeve knit tops – earlier this year.
Yet huge fan demand saw the garments sell-out completely in 24 minutes – while others took aim at the price point and quality.
Molly-Mae‘s documentary sees her break down in tears and admit her situation is “carnage” as she opens up on the breakdown of her relationship with ex fiance Tommy Fury, 25, and her busy career period.
Yet she then took to her Instagram comments section as fans talked of their struggles to get their hands on the garments, which combine comfort with style.
One potential buyer put: “I’ve never been interested quite frankly, it’s very over priced for what it is, but I genuinely just liked the set!
“It’s a rubbish experience it’s just a game of whoever can type the fastest or who has their details saved, most shops allow you a bit of time to check out.”
YouTube star Molly-Mae – who already owns fake tan brand Filter – then directly commented underneath.
In a candid reply she wrote: “I couldn’t agree with you more on the stock front, it’s really frustrating.
“Unfortunately I just didn’t back myself enough when we planned these quantities a very long time ago.
“I promise you this is something I am in total agreement with you on and it’s something that in the New Year we will improve upon now that we have an understanding of the demand.
“I’m really sorry you feel let down – I’m learning as I go and will make this a better buying experience for you as soon as we can.”
One fan previously revealed she spent her life savings on the Maebe range – yet was left “baffled” by the jeans.
Another told how her Maebe blazer was “ruined” after wearing it three times.
A Molly-Mae fan's opinion on the Maebe range, and its prices
EVER since Molly-Mae Hague, 25, walked into the Love Island villa back in 2019, I’ve always been a mega fan.
After hearing the news that she was coming out with a fashion brand, of course I was excited.
But as much as I hate to admit it, I’m disappointed.
I understand that she’s launched Maebe as a more high class brand. I know it’s not going to be Shein quality.
But with prices varying from £35 to £140, I’m definitely not impressed.
Maebe’s “ultimate blazer” is priced at an eye-watering £140, whilst a very simple, plain white tee is a whopping £35.
Not only this, but the “contour popper top” is £50, and a seemingly boring white shirt will set you back a whopping £65.
And if that wasn’t bad enough, £90 for a pair of jeans? I understand paying £50 for a pair of good quality denims, but £90?!
That’s incredibly steep considering you can get Levi’s, a well-established brand that’s been going for donkey years, for just a tenner more.
So, will I be buying anything from Maebe? The only thing I can say to that is Maebe (definitely) not.
by Abigail Wilson, Senior Digital Writer
A PR then told us the three “non negotiable changes” the star must make before her 2025 drop.
ON SCREEN
Meanwhile, it is a busy time for Molly-Mae in the run-up to Christmas with one-year-old Bambi, who also stars in the trailer for her documentary.
The Love Island 2019 beauty will delve into her split with former co-star Tommy Fury – with one scene seeing her hanging up the phone on her ex.
Another preview at a scene sees the pair’s daughter Bambi demanding her daddy in a tricky parenting moment for Molly-Mae.
The six-part series, dubbed Molly-Mae: Behind It All, will premiere on Prime Video on January 17 with the first three episodes.
The final three episodes will air in Spring 2025.