Truth about 'internet sweetheart' Matilda Djerf: Inside her £30m fashion line Djerf Avenue where she's accused of 'psychological terror', 'breaking' staff and an utterly humiliating workplace practice, revealed by SARAH RAINEY

With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.