Supermarket chain slashes price of Christmas dinner essential to just 8p as festive price war continues
SUPERMARKETS are locked in a price war over Christmas vegetables.
The grocer’s usually slash prices of veggies – including carrots, parsnips, Brussels sprouts, broccoli and potatoes – to 15p a bag in the days before December 25.
But this year, the supermarket chains have slashed prices even further as they battle for customers during the competitive festive season.
This morning Asda announced prices would drop to 10p from tomorrow morning, but it was swiftly undercut by Lidl and Aldi who both said they will charge 9p a bag.
Now, Asda has lowered its price to 8p.
The deal will be running from December 19 until Jan 1 which means shoppers have plenty of time to load up the trolley with all the trimmings without emptying their wallets.
Asda’s discount is for all shoppers and won’t require a loyalty card, unlike rival chains.
Here’s the full list of the chain’s reduced festive prices, including a bargain turkey:
- Sprouts: 8p (500g)
- Carrots: 8p (1kg)
- Parsnips: 8p (500g)
- Broccoli: 8p (360g)
- Potatoes: 8p (2kg)
HOW DOES IT COMPARE?
At 8p, Asda’s price is pretty unbeatable, however, Aldi and Lidl come a close second, with their Christmas vegetables reduced to 9p.
Aldi’s festive list includes:
- Natures Pick Potatoes: 9p (2kg)
- Carrots: 9p (1kg)
- Parsnips: 9p (500g)
- Brussels Sprouts: 9p (500g)
- Broccoli: 9p (each)
- Red and White Cabbages: 9p
- Red and White Cabbages: 9p
While Lidl’s festive offering includes:
- Brussel Sprouts – 500g – 9p
- Parsnips – 500g – 9p
- Carrots – 1kg – 9p
- Potatoes – 2kg – 9p
The price drop means Lidl customers can enjoy a festive feast with all the trimmings for just £1.83 per head or £11 for a family of six.
Shoppers will have from December 19 to Christmas Eve to fill their baskets.
Other major chains have also cut prices but they do require you to have a loyalty card.
What is loyalty pricing?
You may have heard of loyalty pricing, but do you know what it is?
Sainsbury’s, Tesco and Morrisons are three supermarkets that offer customers signed up to their loyalty schemes exclusive discounts – known as loyalty pricing.
All three retailer’s schemes, Nectar Card, Clubcard and More Card, are free to sign up to as well.
The obvious advantage to loyalty pricing is that you can save potentially hundreds of pounds a year on your shopping, all without spending a penny.
But different supermarkets offer exclusive discounts on different products, so do some research before doing your shopping.
Either way, be wary of supermarkets artificially inflating prices to make it seem like you’re getting a better deal than you are.
A previous investigation by consumer group Which? found Sainsbury’s and Tesco have increased the price of everyday goods then slapped loyalty prices on them thinking customers wouldn’t notice.
Either way, it’s worth shopping around though.
Supermarkets change their prices all the time, sometimes multiple times daily, so it’s worth researching to ensure you’re getting the best price on an item.
You can use websites like Trolley to see how the major supermarket’s compare in terms of price on any number of goods.
Tesco
Tesco‘s veg offer is valid in-store now until Christmas Eve but shoppers will need a Clubcard to cash in on the deal:
- Carrots: 15p (1kg)
- Potatoes: 15p (2kg)
- Parsnips: 15p (500g)
- Sprouts: 15p (500g)
Sainsbury’s
- White Potatoes (2kg): 15p with Nectar (£1.35 without)
- Carrots (1kg): 15p with Nectar (69p without)
- Parsnips (500g): 15p with Nectar (75p without)
- Swede: 15p with Nectar (62p without)
- Red Cabbage: 15p with Nectar (80p without)
- White Cabbage: 15p with Nectar (80p without)
- Brussels Sprouts (500g): 15p with Nectar (90p without)
These Nectar Prices run from Wednesday, December 18, to Tuesday, December 24.
Morrisons
- Carrots: 10p (500g)
- Parsnips: 10p (500g)
- Sprouts: 10p (500g)
- Whole swede: 10p
- British Best potatoes: £1.15 (2kg)
You’ll need a Morrisons More card to bag these bargains.
It seems families are getting creative to stick to a money-saving budget this Christmas.
One mum has revealed how she made an entire Christmas dinner for four for just £3.50 each.
How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.