Iconic Packaging: Tiffany Blue Box - The Packaging Company

We’ve covered lots of iconic packaging here—whether it’s about food, drink, or cosmetic brands. The one unifying thing about all our choices is that the packaging is always meant for one specific product—which is why this choice for iconic packaging is so unique. The Tiffany Blue Box isn’t meant for just one product, it’s meant to represent an entire retail enterprise. To say it’s successful is an understatement, as it’s become one of the most recognizable packaging designs ever. Let’s take a look at why.Charles Lewis Tiffany and John B. Young founded “Tiffany, Young and Ellis” in 1837. Initially selling a variety of stationery items in Lower Manhattan, the store’s emphasis changed to fine jewelry in 1853 when Tiffany took control of the business. He also shortened the company name to Tiffany & Co. to reflect the change in direction and leadership. Today, Tiffany’s (as it’s commonly called) is one of the world’s best-known luxury jewelry retailers.Tiffany’s adopted a light blue colour...