Assaí’s 300-Store Milestone: Reshaping Brazilian Retail

Assaí’s journey from a basic cash-and-carry model to a retail powerhouse reflects Brazil’s changing consumer landscape. The company’s 300th store opening marks a turning point in how Brazilians shop for groceries and household items. Assaí’s evolution began in 2012 with a bold move to modernize its stores while keeping prices low. This strategy paid off, […]