Healthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal

In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies. Discussing the multibillion-dollar deal, Omnicom CEO John Wren singled out the healthcare marketing category as a potential major growth driver for the combined...