Vivo increases presence in premium segment with 16% market share

Vivo's share in the premium smartphone segment (above ₹30,000) has surged from 2% in 2018 to 16% in 2024. This growth is fueled by a strong portfolio of high-end devices, particularly the V and X series. The company's latest X200 series, featuring a 200MP telephoto lens, aims to further solidify its position in the competitive market.