Grocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk

The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers...