Electronic giants shift entry-level production to contract manufacturers to free up capacities in their plants

Major electronics brands like Samsung, LG, Oppo, Vivo, and Voltas are shifting entry-level product manufacturing to contract manufacturers in India. This move allows them to focus on the growing mid-to-premium segment as entry-level sales decline and consumers prioritize higher-end products. Outsourcing helps brands reduce costs and maintain profitability amidst shrinking entry-level demand and market premiumization.