Soft drinks, hard stances: How Colas became symbols of protest against American imperialism

Gaza Cola, a new UK-based brand, pledges profits to rebuild Palestinian hospitals, capitalizing on anti-US sentiment during the Hamas-Israel conflict. This mirrors earlier cola-based protests, like Mecca Cola, targeting American brands. The author examines the interplay of religion, consumer behavior, and brand symbolism, questioning the long-term viability of such protest brands against established giants like Coca-Cola.