Portland filled its new airport terminal with mom-and-pop stores—every airport should do the same

The new PDX terminal—filled with entirely local brands—has become a boon for some of Portland’s most beloved businesses.

When travelers step into the stunning wing of the Portland International Airport (PDX), which opened to the public in August, they’re greeted with a massive tree-lined hall and a showstopping timber roof, made with wood sourced from regeneratively-managed Northwest forests. But the terminal includes another unique element: All of its shops and concessions—from bustling Loyal Legion beer hall to the irreverent greeting-card maker Paper Epiphanies —are local.