Mahindra contests brand rights against IndiGo in court; meanwhile names its electric SUV 'BE 6'

Mahindra announced it will challenge the brand rights of "6E" in court after IndiGo raised concerns over the name of its electric SUV, BE 6e. Mahindra clarified that its trademark application for "BE 6e" under class 12 (vehicles) is distinct from IndiGo's "6E," which represents an airline, and therefore poses no risk of confusion.