The worst and best ads
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This ad has been widely mocked by, well, everyone. It fails to mention or show the product even once.
This ad had a huge spend behind it – which only happens if polling ands focus group data shows it is effective in shifting votes. The power of it isn’t so much the merits of the actual issue, but the sentiment that Harris was focused on fringe issues, rather than issues which affect the vast majority of voters.
Going back to car ads, this one by Volvo is very good:
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