Brazil’s Pop Culture Market: A $17 Billion Industry

Brazil’s pop culture market generates R$ 97 billion ($17 billion) annually, representing about 1% of the country’s GDP. This figure reflects consumer spending on “geek” products and services this year, although experts believe it may be underestimated. Mauro Berimbau, a consultant and researcher at Go Gamers, emphasizes the potential for even greater growth in this […]