Weak consumer sentiment & rising discounts fuel 'artificial demand': Honda Cars India President Takuya Tsumura

Honda Cars India's President & CEO, Takuya Tsumura, highlighted weak consumer sentiment and increasing discounts driving "artificial demand" in the market. Despite modest growth compared to last year, sales have been sustained primarily through these discounts. Tsumura noted that the industry has excess stock, which is contributing to the lower actual demand compared to last year.