Formula 1’s Rising Value: A Magnet for Luxury Brands

Formula 1 has struck a groundbreaking 10-year partnership with luxury powerhouse LVMH, valued at an estimated $1 billion. This deal, set to begin in 2025, marks a significant shift in F1’s commercial landscape and underscores the sport’s growing global appeal. The partnership will feature prominent LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG […]