How Amazon influencer Sydney Nicole Gifford’s lawsuit could change the industry

Gifford claims Alyssa Sheil replicated her fonts and camera angles and featured comparable Amazon products on her social media channels.

In a first-of-its-kind lawsuit, one TikTok content creator is suing another for copying her “neutral, beige, and cream aesthetic.” After a judge ruled the case should go forward last month, the matter now goes to U.S. District Court for the Western District of Texas for final disposition.