M&M to sell EVs through existing sales network to offer all choices under one roof

Mahindra & Mahindra plans to use its existing sales network to sell its new electric vehicle (EV) range, including the BE 6e and XEV 9e models, aiming to provide customers with the option to choose between internal combustion engine (ICE) vehicles and EVs under one roof. This approach contrasts with competitors like Tata Motors, which has set up separate sales channels for EVs.