Macy’s Thanksgiving Day Parade Draws Largest Audience Ever With More Than 30M Viewers

The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.5M, the company said. About 24M tuned in on NBC alone during the live telecast from 8:30 a.m. to 12 […]