LFP on-boards Genius Sports data and tracking systems for betting and broadcast partners
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
Infront oversees betting rights, selected media rights, and digital technology services through its innovation division, Infront Lab. Genius Sports will provide data and tracking systems that will enhance player analysis, game insights, and audience engagement across France’s top two divisions.
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