M&M CEO throws down big EV challenge, dares Tesla & BYD to do "what we did, but at these prices"

Mahindra & Mahindra (M&M) has just launched its new electric vehicles, the BE 6e and XUV 9e, priced around Rs 20 lakh. CEO Rajesh Jejurikar is confident in challenging global EV giants like Tesla and BYD, emphasising that M&M's aggressive pricing and high-tech features are an unbeatable combo.