Estonian media executives find recession has little effect on the sector

The CEO of Ekspress Grupp, Mari-Liis Rüütsalu, and Äripäev's managing director, Igor Rõtov, agreed on ERR's "Otse uudistemajast" webcast that the economic downturn is unlikely to significantly impact media companies' revenues. Instead of making cuts, Estonian media organizations are focusing on finding ways to improve the efficiency of their current operations.