Telfar’s ‘shmedium’ bag gives fans a new size to add to their collection

The cult brand’s cheekily named ‘shmedium’ bag (smaller than a medium but larger than a small) drops the same week the label opened its flagship store in New York.

Even if the name Telfar doesn’t ring a bell, the fashion label’s logo is likely familiar. It adorns the brand’s iconic shopping bags, structured totes that feature a large T encircled with a C—the initials of the brand’s namesake, Liberian American designer Telfar Clemens.