‘I wanted to do something different’: Why Danny McBride treats his tequila startup like a movie

‘There were no ad agencies involved, there was no marketing department,’ says McBride, founder of Don Gato tequila.

Danny McBride knows the question is coming before the interview gets underway. Yes, he acknowledges, the celebrity tequila field is a crowded one, but he wasn’t going to let that stop him from entering Don Gato, his recently-launched tequila line, into the fray.