Zepto's Aadit Palicha rejects Shaadi.com CEO Anupam Mittal's bride proposal, conversation goes viral

A witty billboard featuring Shaadi.com and Zepto went viral this wedding season. Zepto offered to deliver Manyavar attire in 10 minutes. Shaadi.com humorously countered, stating finding a groom takes longer. The brands' founders engaged in playful banter online. Other brands like Faasos and CashKaro joined the fun.