Go Woke, Go Broke? Brands Gamble Big in Trump’s America

Donald Trump’s return to the White House has sparked a seismic shift in the marketing world. Brands now navigate treacherous waters where being labeled “woke” can sink their ship. Jaguar and Walmart’s recent experiences highlight this new reality. Jaguar’s attempt to rebrand backfired spectacularly. Their avant-garde video featuring diverse models in colorful outfits drew fierce […]