After mega bids at IPL auction, big brandobast for Pant, Iyers on endorsement street

Rishabh Pant's record IPL price tag of ₹27 crore is expected to boost his brand endorsement value by at least 30%. Brands are eager to capitalize on his rising star power, especially with established cricket icons like Kohli and Sharma nearing the end of their careers. The IPL auction's timing, coinciding with companies' ad spending allocations, further fuels this interest.