The 5 step plan Princess Andre, 17, is using to be the next Molly-Mae, and it’s setting her up to be a millionaire by 20
WHEN Princess Andre was born to pop culture royalty Katie Price and Peter Andre in 2007, everyone was wondering if she’d follow in her mum or dad’s career footsteps.
Fast forward to now, the answer is neither. Instead, the 17-year-old is crafting out a unique career for herself on social media and actually drawing inspiration from outside of the family.
The teen influencer has a whopping 733,000 followers on Instagram, and is often regarded as a “real life princess by fans”. The clue’s in the name, we guess.
Some supporters have also compared her to influencer royalty, Molly-Mae Hague, 25.
The symmetry between both girls stretches beyond their looks, though – and it’s likely Princess has studied Molly-Mae’s spectacular rise to fame.
Mum-of-one Molly-Mae starred in the fifth series of the ITV2 dating reality television show Love Island back in 2018.
Since then, she’s become Britain’s most recognisable influencer with 8.3 million Instagram followers and an estimated net worth of £6 million.
Her ascent from reality star to British Vogue interviewee is a path that Princess can easily replicate, experts believe.
“Princess has parents who are commercially aware and have been in the public eye since they were young,” Pam Lyddon, publicist at Bright Star Digital, tells Fabulous.
“I suspect they have given her great advice and looked to Molly-Mae for inspiration.”
And while most influencers don’t have a big plan and instead try to cram as many deals in as possible, Pam believes that “it’s obvious that Princess has a clear vision”.
This vision is expected to help her achieve her goal of having £1 million in the bank by age 20, something which she revealed as our cover star in October.
“She’s in this for the long run,” Pam says. “And when the time is right, I’m sure she’ll start to expand elsewhere to increase her profile.”
Molly-Mae was candid about her “game plan” after leaving the iconic ITV villa in summer 2018.
So, it’s likely Princess is adapting that strategy to secure herself as influencer royalty too- and there’s five obvious steps that experts have pointed out.
1: Going Au Naturel
Molly-Mae executed a dermal and lip filler U-turn in 2020 when she decided to get everything dissolved after being trolled for looking like an “Xbox controller” and being facially “warped”.
Now, the mum-of-one is proudly more natural in her appearance after admitting to “making that many mistakes when she was younger” when it came to aesthetic tweakments.
Princess isn’t anti-filler per se, but it’s not something she ever plans to experiment with – a far cry from her mum and more in keeping with Molly-Mae’s current stance.
Katie has said in the past she reckons her 17 boob jobs and everything else in between – including face lifts, fillers, fox eye threads and more – has put Princess off going under the knife for life.
What has Katie said about Princess getting surgery?
“Princess doesn’t want any surgery and she doesn’t need it either,” Katie told OK! Magazine.
“I know people say I didn’t need it, but I’m in my forties and I want it and I’ll do it.
“[Princess] has seen me have enough done to put her off.
“Surgery is just the norm for my kids, the amount of times they’ve seen their mum get it.
“If I haven’t put them off, then I don’t know what will!”
“I think it’s important, especially for the younger generation on social media, to embrace natural beauty,” Princess told Fabulous.
“I don’t change my opinion of someone if they choose to have surgery.
“Yes, I do know people who want to do that, but it’s just not something I want to do.”
According to PR expert Luana, refusing botox and fillers is a great move for Princess’ influencer career as it’s something that helped catapult Molly-Mae’s popularity.
“Challenging unrealistic standards and promoting self acceptance will be a winner among her target audience,” she predicts.
“They may benefit from the encouragement to embrace and love their natural features without feeling pressure to conform to a specific look.”
2: Brand Partnerships
Molly-Mae was fast fashion brand PrettyLittleThing’s core brand ambassador after leaving Love Island.
She was then infamously promoted to Creative Director in August 2021, before stepping down from the position in June 2023 to focus on being a mum.
Interestingly, Princess has been building a relationship with the Manchester-based brand since April 2023.
The teen has been invited to a number of its star-studded events, shopped in its Los Angeles showroom and promoted outfits from the brand on social media.
But one PR expert has issued her a warning for “mimicking” Molly-Mae’s fame strategy to a T.
When looking at her plan to partner with PrettyLittleThing, Princess needs to consider partnerships with those who match her brand values,” comments Luana Ribeira, founder of Dauntless PR.
“She needs to work out who is a fit audience-wise rather than just mimicking what Molly-Mae did.”
3: Style Stealing
Molly-Mae is a self-confessed cosy girl.
Her Instagram grid comes to life in autumn and winter, with the mum-of-one holding an unparalleled ability to sell out any jacket on the high street.
She’s famed for posing in Uggs, dark-toned loungewear sets, tracksuits and oversized scarves.
A quick glance at Princess’ grid this winter proves that her fashion taste leans into the Molly-Mae hype.
Earlier this week, the teen beamed about “cosy season” as she posed in a brown loungewear set and leather jacket.
Of course, all three items are from PrettyLittleThing.
One fan commented: “Very autumnal. Looking on point young lady.”
Another quipped: “You’re a beautiful girl, never change a thing.”
4: Relatability
Princess isn’t your typical influencer – or nepo baby, a label she’s given due to having famous parents but not once she’s bothered by.
She’s long been in the spotlight and was thrust onto the nation’s screens as a newborn in her parents’ ITV reality series, Katie & Peter: The Baby Diaries.
But that hasn’t stopped her from striving to be relatable on social media – the same winning strategy that Molly-Mae employs in her YouTube vlogs and Instagram stories.
“Princess is very privileged but her content comes across as family and home-loving,” tells publicist Pam Lyddon. “And that’s very relatable.”
Princess is very privileged but her content comes across as family and home-loving
Pam Lyddon
From showcasing inside her messy make-up drawer (which it’s worth noting is full of products cheaper than a tenner) to snaps from family dinners and looking after her younger siblings, the teen is appealing to an audience who want ‘realness’ from influencers.
Away from the whirlwind of photoshoots and red-carpet events, Princess is one of eight siblings in a big, blended family.
Her dad Peter married doctor Emily MacDonagh, 35, in 2015, and they have three children together: Amelia, 10, Theo, seven, and six-month-old Arabella.
Katie had two – Jett, 11, and Bunny, 10 – with now-ex Kieran Hayler as well as Harvey, her 22-year-old son from a relationship with former footballer Dwight Yorke.
5: Building Brands
Princess founded a small-time jewellery brand, named Sparkle, when she was just 16-years-old.
Similarly, Molly-Mae launched fake tan brand Filter shortly after her Love Island stint.
The beauty label, which initially started as a single mousse product, now flogs spritz, drops, tonics and scrubs – and is stocked in Selfridges and Boots.
This business growth isn’t out of the picture for Princess, according to PR expert Luana.
“Launching her own brand, in her own style, and selling what she is passionate about is a great idea,” she tells Fabulous.
“Princess already has an audience who are likely to buy her jewellery.
“This will increase her credibility and connection with her audience as long as the jewellery is of great quality.”