‘As expected, it has attracted attention’: Jaguar says ad that prompted anti-woke backlash did its job

The carmaker’s boundary-pushing commercial has been controversial, but the company says that’s hardly surprising.

Tens of thousands of people on social media are criticizing luxury automaker Jaguar’s new controversial rebranding, calling it confusing and out of touch with today’s consumers. The new ad campaign leaves out the main attraction—its new electric cars, and also ditches its iconic big cat logo.