Long-term investing with a different perspective: Stocks of 5 companies with strong brands which have stood the test of time

In a particular sector, if only one or two companies are listed on the market, and the rest are unlisted players, it suggests one of two things. First: The overall size of the sector is not too big. Two: It is a largely unorganized sector. If it is the latter case, and the listed player has a strong brand, then the stock is worth looking at. There are examples of such stocks commanding a premium on the street and, over the long term, delivering returns as well. But do check whether the brand is at least two decades old. Why two decades? Because in the last two decades India Inc has seen the best of competition. If the company and its brand have been able to survive the competition, then they must be operationally efficient. And that is what matters in the long run.