Volvo Makes a Pro-Life Commercial That is Absolutely Amazing

A new commercial is surfacing that is wholesome, heartwarming, and beautifully Pro-Life.

Who knew that a car advertisement could tug at our heartstrings and capture the beauty of choosing Life in the midst of an unplanned pregnancy?

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Volvo debuted their new EX90 SUV with an unforgettable message: Life is valuable and worthy of being protected.

In the commercial, a young woman tells her boyfriend she is pregnant. Overjoyed and emotional, they embrace in a hug. The next scene captures a beautiful moment of the expecting father sharing the news with his mother. Although the conversation is over the phone, you can hear the excitement in his mother’s voice.

Then, the ad takes the viewer through a visual journey while listening to some of his fears, hopes, and dreams about becoming a husband and father. While he speaks of these things, the audience is watching the beautiful life he, his girlfriend, and his daughter will live.

When talking about his preborn daughter, he shared, “I just want to say and do the right things, you now? I want to see the world with her. Also be happy staying home, doing nothing, letting her be a kid.”

Although he was nervous, he rose to the occasion, embraced the unknown, and brought a precious baby girl into the world.

He shared how he understands that there will be times she disobeys and that someday he’ll have to watch her grow up and move away. Still, he’s simply excited to know her and love her.

This commercial does an excellent job of highlighting the personhood of a preborn baby. In a world where the media often dismisses the unborn as “just a fetus” or “a clump of cells,” ads like this help open viewers’ eyes.

An unplanned pregnancy can feel overwhelming and even frightening for both the mother and father. But it’s inspiring to see a commercial that captures the courage and beauty of embracing the unknown together.

If you or someone you know is facing an unplanned pregnancy, remember—you are not alone. Across Texas, pregnancy resource centers are ready to walk alongside you, offering support and hope so that you, too, can experience the incredible beauty of choosing Life.

LifeNews Note: Ashlynn Lemos is the communications intern for Texas Right to Life.

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