Meta’s Threads pivots to follower-friendly feeds in the wake of rival Bluesky’s user growth

Adam Mosseri, who runs Threads, said the platform will now show users more content from people they follow. What a concept.

The microblogging wars are in full effect. In recent weeks, Bluesky has become the hottest social media platform in terms of short-term growth after the 2024 election. And while X owner Elon Musk may be too busy with other matters to care much about that (for now), Meta’s Adam Mosseri seems a bit more concerned. Yesterday, he announced changes to Threads that appear to be a direct response to Bluesky’s recent success.