Jaguar boss defends ‘bold’ rebranding after backlash over video - Financial Times
- Jaguar boss defends ‘bold’ rebranding after backlash over video Financial Times
- Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars The Guardian
- JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs CNBC
- Jaguar has rebranded when it needed to revitalise Marketing Week
- REVEALED: The inside story of how Jaguar went woke and is now fighting for its survival GB News