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2024

Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media

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Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting...