New-age companies seek growth areas as urban consumption slump grips

The slump has exposed pain points for multiple new-age beauty brands. Mamaearth posted a loss in its second quarter, even as its stock hit a 52-week low on Monday reacting to the weak results. The Gurugram-based brand, which is undergoing a restructuring of its offline supply chain, said it was clocking slower-than-expected growth and that it needed to recalibrate the strategy for its flagship brand to grow.