Smirnoff Names Troye Sivan Its New ‘Chief Vibes Officer’

Diageo's Smirnoff has kicked off a multi-year partnership with Troye Sivan, putting the Grammy-nominated pop star in charge of keeping its vibes immaculate. The vodka brand's tongue-in-cheek campaign, created by Dazed Studio and McCann New York, encourages people to ditch to-do lists and make more time for fun and going out with others. The collaboration...