Jon Batiste Reveals The Creative Process That Led to Beethoven Blues

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI. The five-time Grammy Award-winning Jon Batiste had an even bigger task with the Nov. 15...