Ariel’s Thoughts: Looking At Data On The Price Premium For Rolex Certified Pre-Owned Watches

In 2022, Rolex made a somewhat shocking announcement (although ultimately quite practical from its perspective): Buyers would be able to purchase used Rolex watches with the added benefit of a Rolex warranty and assurance of quality. They called the program Rolex Certified Pre-Owned (Rolex CPO), and it was slowly rolled out to various Rolex authorized […]

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