Price hikes offer chance for Guinness rivals as Diageo pushes zero alcohol brew

Guinness, Diageo's flagship stout, faces growing competition in the UK as pubs and drinkers seek alternatives due to price hikes. Rivals like Heineken's Murphy's are gaining traction, capitalizing on frustrations with Guinness' pricing and support. While Guinness remains dominant, the stout market is diversifying, with new entrants and non-alcoholic options like Guinness 0.0 attracting consumers.