What retailers can learn from Sephora’s winning retail strategy

Table of Contents1. Mastering Omnichannel through Beauty Hubs2. Creating of a community of clients and a digitally-focused retail strategy3. Stay close to clients with Sephora StudioRelated posts:The retail industry is facing a climate of increasing uncertainty. However, despite the adverse conditions, the beauty industry is still thriving. And Sephora, the LVMH-owned beauty retailer is one of the winners of the industry thanks to its customer-centric and digitally-focused retail strategy using omnichannel and engaging clients in new ways. Here are 3 retail strategies that show how Sephora gets closer to what its clients want and need.1. Mastering Omnichannel through Beauty HubsLast March, Sephora unveiled its “Beauty Hub” in two shops in France offering a fun retail experience to its clients. Each Beauty Hub is a virtual lookbook with thousands of options provided via iPad stations or interactive mirrors, where products can be virtually tried using augmented reality. Beauty recommenda...