Atom “77% of consumers say trust is damaged when other brands use the same name at a different domain extension”

Atom.com published a very comprehensive research piece on audience data. They polled consumers and investors in the U.S. and asked them 12 questions. The headline I used here I thought was very interesting. I have written before about a name like Pandora where the .com and .net are both advertised on TV here.

Key takeaways:

• .com domains are the #1 most credible in the eyes of your customers.
• Familiarity varies ...