Mattel apologizes for its ‘Wicked’ box, Target introduces ‘Hot Santa,’ and McDonald’s gets a Doodles NFT cup

These are the branding stories we’re reading this week.

This week in branding news, a Mattel packaging misprint went viral, Target introduced a new character named “Kris K.” (aka “Hot Santa”), and Pharrell Williams debuted cobranded holiday cups with McDonald’s. Here’s the news we’re keeping track of.