AB InBev set to pour into Club World Cup, but Adidas and Coca-Cola still on the fringe
November 11 – Belgian multinational beverage and brewing company, AB InBev, looks increasingly like they’ll come to FIFA’s rescue as a major sponsor for next summer’s World Club Cup.
The much-hyped tournament and pet project of FIFA President, Gianni Infantino, has not experienced the expected rush of big-name sponsors that the World Cup receives, and major doubts persist about the viability of the competition.
AB InBev, is primarily known for its extensive portfolio of bears,
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