SUP Magazine: Who's Buying All These $10,000-Plus Whiskies—and Why?

On September 24, The Glenlivet celebrated its 200th anniversary in style with the release of The Glenlivet Eternal Collection , First Edition, a 55-year-old single malt priced at $55,000.  A week later, on October 3, The House of Suntory announced the release of Hibiki 40-Year-Old , priced at $35,000. These back-to-back, five-figure releases showcased that the market for super-aged, super-premium whisky is perhaps stronger than ever.  But is anybody even buying the stuff? Or is it ...