Lidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels...