The fatal flaw in road safety

Why data- and tech-driven behavioral change, not just vehicle design, is key to reducing traffic fatalities.

Unless you’re surrounded by two tons of SUV steel, America’s roads can be a scary place. You’ve seen it crossing a busy street—drivers looking up suddenly as they roll through a stop sign. Vehicles cutting off pedestrians while rushing to make a turn. And far too many people are looking at their phones instead of the road.